MANAGEMENT, OPERATIONS, FINANCIAL REPORTING & MORE Shaner Services
Unlock a full suite of professional services that support and heighten your brand when you hire Shaner Hotel Group for your property management needs. We offer everything from cutting-edge marketing services to revenue management to assistance with acquisition and development.
Property Management That Works for You
Shaner Hotel Group applies its proven formula to the world’s top hotel brands. We’re an approved management company for Marriott International Inc., Hilton Hotels Corporation, InterContinental Hotels Group, and Choice Hotels. These endorsements are born of our company’s dedication to quality, our commitment to customer service, and a philosophy of hard work. We support our clients with the following services.
Trust Shaner Hotel Group to manage your property, including full-service hotels, select-service hotels, extended-stay properties, and luxury resorts.
Shaner Hotels has expertise in managing global brands and service types, including full-service, select-service, extended-stay and resort properties. When hiring Shaner Hotels, you will be provided a full scope of support and guidance in the areas of:
- Revenue Management
- Sales & Marketing
- Information Technologies
- Human Resources
- Risk Management
- Operational Support
- Third-Party Management
An Expert Management Team by Your Side Here at Shaner, we operate on the credo that we exist to service our customers. We are focused on innovation and implementing industry-leading methods and developing processes and tools to improve revenue results and operating efficiencies.
Operational excellence across every property is the cornerstone of our success. Let our associates seamlessly execute your brand’s marketing strategies.
The foundation of Shaner Hotels' success is in our operational excellence. We are committed to successful and seamless execution of strategies by implementing proven systems, tools and processes to effectively manage hotels, and we continually search and test new, innovative resources to maximize efficiency and profitably.
Our award-winning, dedicated and experienced operations team is steadfast in delivering outstanding results through a balanced focus on associate engagement, guest satisfaction and profitability. From our property teams to our corporate and regional teams, our passion for taking care of each other, our guests and our communities is what drives us to deliver the best to our owners every day.
Shaner Hotel Group's world-leading e-commerce team oversees the digital marketing efforts for each hotel and brand in our management portfolio. Let us put our skills to work for you.
In a fast-paced, ever-changing discipline, Shaner's highly regarded E-Commerce Department is responsible for the overall digital marketing strategies for each hotel in our portfolio. Through advanced e-commerce strategies and innovative initiatives, we continually increase our client's year-over-year online revenue produced through every online channel. Using channels such as search engine marketing, online content strategies, brand online programs, OTA advertising, social media, GDS advertising and search engine optimization strategies, we have consistently exceeded targets for our clients.
Watch our revenue management team drive your hotel’s market share and profitability. Our company increases brand revenue through pricing and positioning strategies focused on continuous growth.
Our Revenue Management team is focused on managing and ultimately increasing your revenue by creating and executing pricing and positioning strategies that drive market share and profitability. Our revenue management and profit optimization efforts are made possible through the development and rollout of in-house and branded tools, processes, systems and training. We evaluate the effectiveness of sales and marketing programs and initiatives to maximize revenues and ensure the best use of funds and resources at hand.
At Shaner, our goal is to be the industry leader in revenue management through innovation, market dominance and being the employer of choice for Revenue Management professionals; to maintain a competitive advantage in our markets; and to support our portfolio investment strategy where needed.
Protect your company’s assets through the expertise of our risk management team. We identify and minimize risks to your customers, staff, property, and equipment.
Protect your company's most important assets—people, employees, property and equipment—with help from the Risk Management Team at Shaner Hotels. Our Corporate Risk Managers identify, minimize and/or eliminate risk by working closely with the top brokers in the country to ensure a comprehensive insurance placement that anticipates possible risks while remaining in full compliance with all lender, franchise, regulatory and management agreements.
Our Risk Management Team is responsible for filing and managing all insurance claims, monitoring claims daily and communicating with insurance adjusters, medical providers and legal counsel to resolve open claims. We provide continuous hands-on support to the field to effectively address any guest or employee incidents as they occur. Additionally, our Risk Managers handle all insurance and safety issues throughout the company for the purpose of eliminating as much exposure to lawsuits and insurance claims as possible.
ACQUISITION & DEVELOPMENT
ACQUISITION & DEVELOPMENT
Take advantage of a wide array of acquisition and development services, born of our company’s decades of experience in brand and property management.
Thanks to our many years of experience within the hospitality industry, Shaner Hotels offers a diverse array of services related to acquisition and development. We've established relationships across all major brands and networks, ensuring successful transactions and clear strategies. The following are just a few of the development services we offer:
- Due Diligence Insight from Our Operations and Sales Teams
- Franchise-Agreement Negotiation
- PIP Management and Pricing
- Revenue Strategy Implementation
- Pre-Opening Procurement and Marketing
- Repositioning and Rebranding
- Lead Generation
- Debt Sourcing
- Excel Modeling
- Market/Revenue Upside Analysis
- Cost Efficiency Analysis
- PIP Analysis, Inclusive of Pricing
- Return Analysis
FINANCE & ACCOUNTING
FINANCE & ACCOUNTING
Rely on the back-end support of our finance and accounting staff, 60 associates strong, which supports each of the hotels and properties owned or managed by our hospitality group.
Shaner Hotel Group's Accounting Team, which consists of a staff of approximately 60 people, provides full back-office support for all the hotels within our owned and managed portfolios. Our central services include centralized accounts payables, financial statement preparation and reporting, cash management, budgeting and forecasting, sale and use tax reporting and assistance with any day-to-day reporting or analytic ad-hoc requests as needed.
Financial Guidance for Shaner Divisions & Ventures
In addition to hospitality accounting, our Accounting Team provides guidance and financial accounting support to Shaner Capital, Shaner Growth Funds and other Shaner ventures. These commercial investments include businesses in the water treatment field, electrical contracting and industrial facility redevelopment.
DESIGN & CONSTRUCTION
DESIGN & CONSTRUCTION
Let our company’s four decades of experience in hotel development go to work for you. We offer a full construction, design, and procurement department, plus we’ve build relationships with a number of general contractors.
Shaner Hotel Group has four decades of experience in hotel development. And while we are not a general contractor, we do have a full Construction, Design and Procurement Department to serve you. We have a proven record of success in these fields, having invested over $250 million into our portfolio with more than 30 product conversions and improvement projects since 1996.
Our professional staff is experienced in all areas of design and development, and our Construction Team is incentivized to deliver hotels on time, on schedule and on budget—without compromising project quality. To ensure the entire process runs smoothly for everyone involved, our Project Management Team handles every project detail with a strategic focus and faithfulness to proven processes. They work hard throughout the project to minimize risk while maximizing long-term investment value.
SALES & MARKETING
SALES & MARKETING
When you’re in need of a forward-thinking, strategic approach to sales and marketing, talk to the experts at Shaner Hotel Group. We develop successful marketing plans for all types of hotels.
At the core of Shaner Hotel Group’s culture is a focus on Sales and Marketing. In a competitive industry, we take a forward-thinking, strategic approach to developing successful sales and marketing plans for all our hotels, which has continually delivered outstanding performance. Using Shaner-branded and industry tools, training, systems and processes, we deliver outstanding revenue and market share results. We continually evaluate the effectiveness of sales and marketing programs and initiatives to maximize revenues and ensure the best use of funds and resources.
Our sales expertise expands from resort, full- or select-service, extended-stay and independent hotels. As lifestyle brands have expanded, our sales and marketing executives have built strong sales acumen for the expanded property experiences. In additional to supporting our GMs and Sales Teams, we provide the following services:
- Sales, Revenue and Segmentation Analytics
- Implementation of Sales Processes and Systems
- Sales Staffing and Deployment Direction
- Development of Sales Goals, Reporting and Measurement Methods
- Competitive and Market Analysis
- Business Planning Tools
- Revenue and Marketing Budgets Support
- Sales Training
- Marketing Resources
- Advertising Support
Trust the expert human resources team at our property management company to support your business operations across all of your brand’s hotels.
The Human Resources team at Shaner Hotel Group is dedicated to supporting all business operations. To do so, we aim to attract and retain the very best associates, foster an environment where associates can learn and grow and provide essential support functions to ensure long-term success.
Human Resources Functions Include:
- Associate Relations – Creating a positive work environment that embraces teamwork, diversity and respect for every associate.
- Employment Law and Policy Compliance – Ensuring that all business operations fully comply with all applicable laws and adhere to our company’s standards and core values.
- Talent Acquisition and Development – Recruiting high-potential associates and providing the opportunities for those associates to reach their full potential.
- Compensation and Benefits Management – Designing and implementing competitive wage scales, bonus compensation plans and a package of benefits that include health care and retirement to incentivize and reward outstanding performance.
- Payroll Processing – Ensuring that all Shaner associates and client organizations receive high-quality payroll services. Our focus is on payroll tax / reporting compliance and having every associate receive their compensation on an accurate and timely basis.
With 75 years of experience in all areas of hospitality law, the legal team at Shaner stands ready to assist you with a variety of critical legal issues.
The Legal Team at Shaner Hotel Group serves you with more than 75 years of experience in all facets of hotel law, transactional acquisitions, dispositions and financing, contract integration, quality control environmental compliance, insurance, litigation management, deal and entity structures, governmental and regulatory permitting and licensing and many other critical legal solutions. Most recently, our Legal Department assisted in $300,000,000 of portfolio financing together with the expansion of hotel ownership and management across the entire spectrum, from full-service resorts to boutique international properties.
In addition, our Legal Team provides guidance, support and counsel to Shaner Capital, Shaner Growth Funds and our other ventures. These commercial investments include businesses in the water treatment field, electrical contracting and industrial facility redevelopment.
With a collaborative spirit and diverse areas of expertise, our Legal Team enjoys its role in helping our company be the foremost in the hospitality field.
Streamline your technical operations with help from our IT management services. After we review your systems and contracts, we’ll verify your systems against your brand standards and suggest areas for improvement.
Shaner Hotel Group offers a diverse range of IT services to streamline your operations. Our IT team starts by reviewing all your current systems and contracts and verifying systems against your brand standards. Then, we provide recommendations and cost estimates to meet any deficient standards.
Next, we'll create a network connection to your corporate data center and integrate back-office network operations. Once the initial IT work is complete, we will continue to offer you operational support through options such as a help desk, after-hours on-call support for emergencies and support for corporate systems.
FOOD & BEVERAGE
FOOD & BEVERAGE
Put your brand’s food and beverage offerings at the forefront of the guest experience. Drive the success of your properties with unique dining services that complement your operations.
The role of food & beverage in a hotel is no longer second to operations, but is in the forefront of the guest experience and an integral part of the success of a property - from its bar and restaurant to catering and banquets.
Whereas before a great hotel restaurant might have been a luxury, today it is an expected amenity. Unique options and dining experiences, starting with breakfast and extending into the night, constitute a significant role in attracting customers and can make a hotel stand out. Bars and restaurants are the heartbeat of a hotel and not only are guests dining on property, but residents and off-property visitors are being drawn in. Word quickly spreads about the allure and buzz of a hot dining spot or must-have cocktail experience.
At Shaner Hotels our signature restaurant and bar programs are operated not as “hotel restaurants,” but with a freestanding mindset, that happen to be inside of our hotels.
In addition, the catering department of a hotel holds the success of an event in its hands. Set up and service, food quality, and presentation are the backdrop for an unforgettable evening and makes all the difference in what could otherwise be just another luncheon or conference.
We have a dedicated team with a strong and specific focus on food and beverage and staying ahead of trends that set them apart. Experts in kitchen and bar design, menu development, staff training, concept creation, event and catering management, social media and restaurant marketing, we are a one-stop shop in creating a powerful, revenue generating F&B program.
Our passion in food and beverage is the differentiator – we are setting trends, not following them.
Example food and beverage outlets under Shaner management and operations include:
- Vaso Rooftop Lounge at AC Hotel Dublin
- The Field Burger & Tap/ Toftrees Golf Resort
- Perspective Lounge at Art Ovation/Autograph Collection
- Sol by the Sea at Playa Largo Resort and Spa/ Autograph Collection
- Panorama on Seven at Buffalo Marriott at Lecom Harborcenter