What began as a one-of-a-kind automotive weekend in Daytona Beach has evolved into a collection of extraordinary driving experiences across some of Florida's most iconic destinations.
For years, the DRIVE Xperience has brought together car enthusiasts, adventure seekers, and travelers who share a passion for the open road. The signature Daytona event became known for its unique opportunity to drive personal vehicles on the legendary Daytona International Speedway while enjoying a weekend filled with luxury accommodations, great food, and unforgettable memories.
Now, the DRIVE Xperience is entering an exciting new chapter.
In 2026, the DRIVE Xperience expanded beyond its Daytona roots, offering guests the opportunity to experience the same spirit of adventure in three unique Florida destinations; each offering its own personality, scenery, and unforgettable experiences. Whether you're looking for the adrenaline rush of Daytona, the sophistication of Sarasota, or the laid-back charm of the Florida Keys, they all share the same commitment to exceptional experiences, memorable drives, and the joy of the journey itself.
Sarasota: Coastal Luxury Meets the Open Road
The newest addition to the DRIVE Xperience lineup brings guests to Sarasota's vibrant arts district and the luxurious Art Ovation Hotel. From a scenic group drive over the iconic Skyway Bridge to evenings on the rooftop overlooking the city, this weekend blends luxury, adrenaline, and effortless camaraderie into one unforgettable coastal escape.
Reserve Your Sarasota DRIVE Xperience: July 17-19, 2026.
Daytona Beach: The Ultimate Bucket-List Drive
The event that started it all remains the crown jewel of the series. There's simply nothing quite like taking your own vehicle onto the iconic Daytona International Speedway. Hosted at The DAYTONA Hotel in the heart of Victory Circle, this weekend delivers a VIP motorsports experience that continues to attract automotive enthusiasts from across the country.
Reserve Your Daytona Beach DRIVE Xperienc: September 25-27, 2026.
Key Largo: Island Time in the Florida Keys
For those seeking a more relaxed pace, the DRIVE Xperience heads south to the beautiful Playa Largo Resort in Key Largo. Here, the journey is just as rewarding as the destination. Surrounded by turquoise waters and breathtaking sunsets, guests can enjoy the laid-back atmosphere of the Florida Keys, drive over the world famous 7 Mile Bridge, experience beautiful scenery and exceptional hospitality while sharing memorable experiences with fellow travelers and automotive enthusiasts.
Reserve Your Key Largo DRIVE Xperienc: November 13-15, 2026.
More Than a Drive
No matter which destination guests choose, every DRIVE Xperience package includes a carefully curated weekend featuring luxury accommodations, exclusive receptions, great dining, and unique experiences designed to bring people together. What began in Daytona as a celebration of driving has grown into something even greater—a collection of unforgettable journeys where the roads, the destinations, and the people create memories that last long after the engines are turned off.
Three destinations. One incredible experience. Endless memories waiting to be made.
